The impact of influencer marketing on ecommerce sales

An example of the impact of influencer marketing on ecommerce sales is the increased sales seen by the clothing company PrettyLittleThing when it collaborated with popular fashion bloggers on Instagram. The company incentivized these influencers to promote their product to their followers and saw a 271% increase in sales. This case demonstrates how effective influencer marketing can be for an ecommerce business, generating an exponential increase in sales.