The impact of microinteractions on ecommerce user experience

One example of how microinteractions can be used to improve the ecommerce user experience is with shopping cart notifications. When users add an item to their cart, an interactive element such as a pop-up notification or message can appear telling them how many items are now in the cart, as well as providing an invitation to keep shopping or proceed to checkout. This type of microinteraction can help with understanding and which motivate the users to take next action, increasing engagement and sales.