The Google Medic update had a major impact on SEO in Los Angeles. For example, pre-existing content and sites that were once ranking for high-volume keywords were no longer visible in Google SERPs, and the update affected Local SEO and search rankings as well. Companies that specialized in medical-related services like plastic surgery, orthopedics, and skin care lost high positions in Google rankings, while businesses engaged in general content-based marketing experienced a drop in their organic traffic. The update also necessitated that Google's local pack was updated to emphasize results that had a focus on doctor information, contact information, and insurance details to maintain relevant visibility.
The Google Medic update had a major impact on SEO for businesses in Los Angeles. Local businesses saw major drops in organic traffic and visibility, as the update was designed to prioritize search rankings for established, credible sources. Businesses now have to re-strategize their SEO tactics to ensure they are providing a quality source of information and properly optimizing their websites in order to enhance their rankings. Additionally, businesses must focus more on the local aspect of their SEO and create content on local events, topics, etc. in order to get more visibility and higher organic rankings.