When it comes to SEO, it’s no secret that Google reigns supreme. After all, the search engine is responsible for the majority of the Internet’s traffic. So when a Google employee recently shared the most important SEO strategies he's learned, many took notice.
The tips came from the self-proclaimed “Head of SEO and Web Development” of Google UK, Pedro Dias. During a seminar in London, Dias explained that “the most important SEO strategy is to make sure that your website is as user-friendly as possible.” This means that webmasters should ensure their web pages are easy to navigate. If a website visitor cannot easily find the information they are looking for, it is likely they will move on to another site instead.
To create a website that is user-friendly, Dias recommends investing in quality content. Quality content means content that is not just filled with keywords, but is instead filled with useful and informative content. Furthermore, webmasters must focus on testing and optimizing their sites with the help of tools such as Google Search Console and other web analytics tools. By using these tools, webmasters can get a better understanding of what kind of content users are interacting with, as well as what pages are performing better than others.
Dias also suggested that webmasters should focus on user experience optimization, which is a way to make sure that users have a pleasant journey when navigating a website. This can be achieved by improving page speed, providing engaging visuals and making sure the site is easy to navigate.
The next step is to create an SEO strategy that is tailored to the website itself. This means that webmasters should determine what kind of SEO tactics they should use that would best suit the website. For example, they should figure out if they want to use organic SEO tactics such as optimizing meta tags or paid SEO tactics like Google Ads.
Finally, Dias advises webmasters to regularly check Google’s algorithm updates and make the necessary changes to their website. Google releases algorithm updates frequently and if webmasters don’t make these changes, their website could be penalized in search engine rankings.
Overall, these tips from a Google employee show that user experience and optimization are key factors for successful SEO. Webmasters should always remember that the most effective SEO strategies are those that are tailored to their own website and its individual needs. Lastly, they should not forget to regularly check Google’s algorithm updates and always strive to improve their website.