The role of AI in ecommerce personalization

Using Machine Learning algorithms and natural language processing (NLP), AI can analyze users’ purchasing patterns, preferences, and behaviors to help ecommerce businesses personalize content, products, and experiences for shoppers. For example, AI-driven recommendations can surface items customers may be interested in and create custom shopping experiences. AI can also be used for automated segmentation of customers and automated A/B testing to optimize the customer journey. Lastly, AI is helping to improve customer support and interactions through chatbots, virtual assistants, and automated customer service systems.