The Role of Content Strategy in Web Design and Development

Content strategy plays an important role in web design and development. For example, content strategists help identify target audiences and create content that resonates with those audiences. This can include developing a content governance plan to ensure that content is consistently produced, published, and maintained. Content strategists also create user experience plans to guide content developers on how to create content in a conversational, engaging, and user-friendly manner. Finally, content strategists provide SEO (Search Engine Optimization) advice to help ensure content is optimized for search engine rankings.