The role of gamification in ecommerce web design

One example of how gamification can be used in ecommerce web design is by implementing reward points. A customer can be rewarded with points each time they make a purchase or take an action on the website such as filling out a survey or sharing a referral link. These points can be used to redeem rewards such as discounts, free gifts, and exclusive offers. By rewarding customers for their loyalty and engagement, ecommerce websites can increase user engagement and boost sales.