The Role of Gamification in Web Design and Development

One example of the role of gamification in web design and development is the implementation of reward systems. Reward systems provide users with virtual rewards such as badges, points, awards, or some type of leaderboard system. This encourages users to interact with a website's content in a given way in order to progress through levels or receive rewards. As users progress, rewards become increasingly difficult to attain, encouraging them to keep engaging and remain invested in the website for a longer amount of time. This can create a loyalty to the website and keep users coming back to finish a task or challenge or to see what the latest reward is.