The role of online reviews in local SEO

Online reviews can greatly impact local SEO, for better or for worse. When someone searches for a local business online, one of the top results that often appears are customer reviews. Having a high volume of positive reviews from reputable websites can boost a business’s local rankings by as much as 25%. On the other hand, if the business has a lot of negative reviews, the local rankings can suffer. This is why it is important for businesses to pay attention to the online reviews that are posted about them and take steps to ensure their customers have positive experiences.