The role of personalization in ecommerce web design

An example of the role of personalization in ecommerce web design is using data to create personalized product recommendations for visitors. By tracking visitors' browsing behaviors and analyzing purchase histories, ecommerce websites can use this data to recommend products and services that are tailored to the individual user's interests. This not only increases conversions, but it also helps to create a more personalized, engaging shopping experience for each customer.