The role of typography in ecommerce web design

The role of typography in ecommerce web design is to create an engaging visual experience for shoppers. For example, using font sizing and bold weighting to emphasize important information, or using dynamic font-family changes to create dynamic visuals on the webpage, can help guide shoppers to the products and categories they are looking for. Additionally, selecting fonts that are easy to read, even on small devices, helps ensure that shoppers can quickly and easily find what they are looking for on your site.