The Role of User Experience Design in Web Design

User experience design plays a critical role in web design since it factors in various elements such as the layout, visual design, content, brand messaging and functionality. For example, an effective user experience design for a web page may focus on creating a visually attractive layout that is easy to navigate with an intuitive design structure that increases conversions. Additionally, good UX design should provide users with relevant content that's organized in a way that makes sense - allowing their goals to be achieved faster.