Are you looking to optimize your business’s local search engine rankings? If so, you’ve come to the right place. In this ultimate guide to B2B Local SEO, we’ll cover all the best practices, tactics and tips that you need to know to maximize your local search engine visibility.
First, let’s discuss how to do keyword research that’s tailored to local businesses. Start by making a list of keywords and phrases related to your business. Make sure to include both generic and specific keywords related to the goods or services you provide, the geographical location you service, and the primary audience you are targeting, such as “women’s fitness classes in Mission, BC.”
Now that you have your list of keywords, you can start optimizing for them. Start by including these keywords in the title tag, meta description and headings of your webpages. Also, make sure to create content that incorporates and mentions these keywords in a natural and organic way.
The next step is to optimize your local business listing. You can do this by claiming, verifying, and optimizing your local business listing on the largest directories such as Google My Business, Bing Local, Yelp, and Apple Maps. This requires filling out all the necessary fields on the directories’ information forms.
In addition to the primary business information like name, address, and phone number, make sure to include a summary of the services you provide, as well as a short description of the business, your photos and more. This information will help garner a more detailed, accurate snapshot of your business that’s more likely to appear in search engine results.
You can also boost your local SEO by optimizing your website for voice search. By targeting keywords that focus on the local area and including the individual results one would get from a voice query, you can increase the chances of your business being found on platforms such as Google Home and Amazon’s Alexa.
Finally, you should look into local link building. This means building up links from local websites such as blogs, directories, newspapers, and other local sources that point back to your website. This can help your website get more attention from people in the community and lead to increased visibility in local search engine rankings.
By following the aforementioned tips, your business will be well on its way to increased local SEO visibility. So, make sure to implement them as soon as possible, and watch your local search engine rankings soar!