The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed emphasizes the importance of creating a comprehensive marketing strategy to reach your target audience. One example of a successful strategy could be to focus on SEO, running paid search ads, investing in social media ads, leveraging influencers and optimizing your website for organic search. Additionally, you should use programmatic retargeting to increase your brand awareness and sales with highly targeted ads. Finally, using analytics and split-testing to measure the effectiveness of each channel and optimize your campaigns will help you maximize your e-commerce marketing success.