The development of SEO has gone through a series of changes to become what it is today. One of the recent additions to SEO is the usage of permalinks. Permalinks are the actual links to a particular page on a website, for example: www.example.com/pages/about. With permalinks comes the ability to not only put in links to a particular page, but also the ability to incorporate targeted keywords and phrases associated with that page that can help it rank higher in search engine results. This makes permalinks an invaluable SEO tool and one everyone should take advantage of.
This article will provide you with the ultimate guide to permalink SEO. We’ll cover how to use permalinks to rank higher with proven URL tactics. We’ll also provide you with other helpful tips on optimizing your URLs for an enhanced SEO experience.
The basics of permalink SEO start with making sure your URLs are SEO friendly. This means that you should use keywords associated with your page in the URLs. Using targeted keywords in the URLs helps search engine spiders crawl through your pages easier and find what they’re looking for, thus helping the page rank higher in the SERPs. Additionally, make sure that the URLs are short and descriptive. This helps users see what the page is about at first glance and also prevents them from having to wade through a lengthy URL.
Another important factor of permalink SEO can be added modifiers. These modifications can include adding dates, categories and tags to the URLs. This helps search engine spiders understand the context of the page better, which can help increase page’s ranking. Additionally, adding dates lets users filter content based on date, which can be helpful for users who may want to see content from a certain time period.
One of the best ways to leverage permalink SEO is to ensure the URLs are structured properly. Structuring URLs with not only keywords, but consistency can go a long way in helping a page rank higher. Ensure that all URLs follow a specific structure and that it is kept consistent throughout the website. This allows search engine spiders to crawl through the website easier and helps pages rank higher.
Lastly, ensure that the URLs are user friendly. If a URL includes a bunch of random characters and numbers, it won’t be a pleasant experience for the user. Additionally, make sure that the URLs are easy to remember and don’t contain any redirects or broken links. This makes sure that users are getting to the right page and can help minimize website bounces.
In conclusion, we hope that this guide has given you the insight needed to properly use permalinks to help boost your SEO. Being strategic with your URLs can have a big impact on your ranking and can make all the difference in helping your website achieve its SEO goals.