- Optimize page titles (add target keywords, keep consistent)
- Optimize meta descriptions (include target keywords, keep consistent)
- Use proper heading tags (H1, H2, etc.)
- Optimize images (add alt tags, use keywords in filename, compress them)
- Create rich and relevant content
- Install and configure Google Search Console properly
- Audit page speed and website loading times
- Use structured data (JSON-LD and Schema.org)
- Create an optimized XML sitemap and submit it to Google
- Use 301 redirects when applicable
- Create robots.txt file
- Monitor & verify traffic & keyword rankings
- Audit backlinks and disavow bad ones
- Generate sitelinks on search results pages
- Setup an effective local SEO strategy, if applicable
- Test & track user experience
- Secure websites with HTTPS
- Setup Accelerated Mobile Pages (AMP)
- Fix website crawl errors & broken links
- Optimize internal linking structure
- Leverage dynamic media tagging & other HTML attributes
- Monitor & measure website search performance
The Ultimate Technical SEO Checklist for 2021 You Need to Know
February 01, 2023