Pinterest is quickly becoming one of the most popular social networking websites, and businesses are always looking for ways to increase their traffic. With an estimated 293 million users, Pinterest is an ideal place to market your business and boost user engagement. One of the most important steps businesses need to take when marketing on Pinterest is to ensure they're correctly utilizing Pinterest's image sizes.
Image sizes on Pinterest are important because they appear differently in the home feed and in search engines. For example, vertical images look larger and clearer in the home feed, while landscape images appear larger and stand out more in search. Additionally, using the correct image size can help your business to appear more professional, thus increasing its credibility.
The best image size to use for optimal traffic on Pinterest is 736 x 1104 pixels. This size is ideal for several reasons. First, it is a longer vertical shape, which means it will look larger and be more recognizable in the home feed. Second, this size looks great when you scroll through Pinterest, so it will be more eye-catching. Third, it offers enough space for text and design information to be included in the image.
Businesses can also use other image sizes to increase the visibility of their posts. A portrait image of 600 x 900 pixels offers more space for providing context, making it ideal for pins that need to have a longer description or present more information. A square image of 600 x 600 pixels fits neatly in search engine results, making it well suited for images that require a bit of extra attention.
To ensure businesses have the greatest visibility on Pinterest, it’s important to optimize post images to the correct size. Utilizing the correct image sizes can get businesses up to 80% more traffic, helping to increase user engagement and engagement-driven conversion rates. It’s also beneficial to use multiple sizes, as different images will look better depending on the user’s device and browsing preferences. By using the recommended sizes and optimizing images correctly, businesses can get more traffic and reach more potential customers.