Local SEO is essential for businesses that want to reach new customers in their area. With millions of people searching for local services online every day, it’s important to make sure your business is front and center in local search engine results. But how can you make sure your business shows up on the first page of Google?
Here are some proven local SEO tactics that can help you rank higher on Google:
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Claim Your Google My Business (GMB) Listing — Your GMB listing is the foundation of your local SEO efforts. Create a free listing, complete it with accurate and compelling information and include photos and videos to make it stand out. By claiming and verifying your GMB listing, you’ll increase the chance that you’ll be eligible to show up in the local “pack” listings.
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Optimize Your Web Pages for Local Search — You can optimize your web pages for local search by adding localized content and including your location name and other local keywords in various places such as your title tags, meta descriptions, headers, and body text.
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Take Advantage of Citations — Citations are mentions of your business information on other websites. These can be in the form of reviews, social media posts, directories, and more. Make sure your business name, address, and phone number (NAP) are consistent across all sites.
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Get Reviews — Reviews can make or break your chances of ranking in local search, so ask happy customers to leave reviews. Use a variety of review sites, such as Yelp, Facebook, Yellow Pages, and Google My Business.
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Get Listed in Local Business Directories — There are many local business directories out there, such as Yelp, Citysearch, Foursquare and Angie’s List. Getting listed on these directories is a great way to get discovered and reach new customers.
By following these five local SEO tactics, you’ll be well on your way to ranking higher on Google and reaching new customers in your area. With some dedication and dedication, you’ll find success in local search engine results.