This week in digital marketing saw one of the most significant changes to occur in recent years as Google AdWords officially changed its name to Google Ads. This rebranding comes as Google takes a much larger focus on AI (artificial intelligence) and machine learning technology and sees advertising moving away from the traditional keyword-based approach to become increasingly automated.
Google Ads will feature a range of bid-strategies and automated features, allowing marketers to gain more control over ad campaigns as well as enter more target markets with greater efficiency. Marketers can also utilize AI-driven data to gain insights into customer buying patterns, competitor’s strategies and more in order to customize their campaigns and maximize return on advertising spend. Google Ads promise to provide a comprehensive solution to advertising needs.
The updated design of the Google Ads interface will see a range of customization options, allowing marketers to personalize their ads to better suit their needs. Additionally, the platform will offer a range of tailored ads templates, allowing marketers to quickly create ad campaigns that are tailored to specific goals and objectives.
Google Ads will also provide increased advertiser control over budgets and budgets and campaign features, helping marketers to plan more targeted and effective campaigns.
Overall, Google Ads is set to revolutionize the digital marketing landscape, providing advertisers with a range of sophisticated features and personalization options. With the help of AI-driven data and automation, Google Ads will help marketers to achieve greater reach and efficiency in their campaigns, as well as improve the targeting and effectiveness of their campaigns overall.