Are you looking to increase traffic to your Shopify store? SEO can be a great way to do so. SEO continues to be one of the best methods to get more people to your store, and this is the perfect place to start. We’ve put together a comprehensive list of top 10 SEO 101 strategies to help you get started optimizing your Shopify store for search engine rankings.
-
Develop a Keyword Strategy: Take some time to develop a keyword strategy for your search engine optimization goals. Utilize both short and long-tail keywords that properly reflect the products and services your store offers.
-
Use Original and Unique Content: Search engines love content, so the more original and of-interest the content is, the more likely it is to get found. Make sure to include keyword-optimized titles, tags, meta descriptions.
-
Utilize Shopify SEO Tools: Shopify has some incredible SEO features that can help you as you optimize your store. Make sure to pay extra attention to SEO tools like SEO editor and the SEO page title and meta description.
-
Optimize Your Store’s URLs: Optimizing the URLs to your product pages will make it easier for customers to find and navigate your store. Make sure to concisely describe the page and include the keyword you want to rank for.
-
Create a Blog: Create a blog on your store to help in your SEO efforts and show off new products, content, and tips and tricks.
-
Utilize Social Media: Social media is a great way to both bring in additional traffic and to also improve your overall SEO. Have your store’s social media accounts link back to the shop and make sure to post interesting and shareable content regularly.
-
Monitor Your Search Engine Results Page (SERP): Start monitoring your SERP and make note of how your SEO efforts are affecting the position of your store and the keywords you are utilizing.
-
Utilize Header Tags: You can use header tags to provide content to search engine crawlers and differentiate the headings on your product and collection pages.
-
Make Internal Links: Make sure to create internal links to reference different webpages on your site to themes and products. This will help improve page ranking and help provide your customers more information while they are shopping.
-
Submit Site Map: Finally, make sure to give search engine spiders some guidance to help the indexing process. You can use a site map to provide structure and information all in one place.
We hope this top 10 list of Shopify SEO 101 strategies has been helpful, and best of luck optimizing your store and increasing your rankings!