- Leverage SEO for better search engine visibility and visibility across channels.
- Identify customer intent and use keywords that reflect how shoppers query in search.
- Utilize local SEO to target local customers.
- Monitor backlinks and disavow those that are outdated or hurt ranking.
- Target multiple platforms for a more expansive reach.
- Take advantage of AdWords and other paid search platforms.
- Track the marketing channels that are most successful.
- Invest time and resources in writing and editing quality content.
- Optimize content for better search engine floor ranking.
- Stay on top of search engine algorithms to ensure compliance and up-to-date optimization.
- Utilize social media to drive site traffic and social brand awareness.
Top 11 Search Marketing Tips We Learned at the State of Search Conference 2022
March 02, 2023