Search engine optimization (SEO) is a critical component of any successful digital marketing strategy. SEO is the process of optimizing a website, content, or app to make it appear on the top rankings of the search engine results page (SERP). In order to be successful, businesses need to use SEO best practices and measure SEO performance metrics.
Having the right SEO performance metrics in place is essential for success. Without understanding which SEO performance metrics are important, it can be difficult to measure the effectiveness of your SEO efforts. Here are the top five SEO Performance Metrics businesses should be tracking to ensure their SEO strategy is performing optimally:
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Organic Traffic: Organic traffic refers to the number of visitors who find your website from a search engine’s results page. Organic traffic is one of the most important SEO performance metrics because it measures the number of visitors that arrive from your organic search efforts. This metric gives businesses a good indication of how well their SEO efforts are performing.
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Organic Visits Per Page: Organic visits per page is the average number of visitors for each page of your website. This is a crucial metric that shows whether content on each page is effectively engaging visitors. If visitors are not staying on the page, then the content is likely not resonating with them.
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Bounce Rate: The bounce rate is the percentage of visitors who visit your website and then “bounce” away quickly. It indicates the number of visitors who found your website on the SERP but then left after visiting the page. A high bounce rate means that visitors are not finding the content on the page engaging enough.
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Pages Per Session: Pages per session is the average number of pages that visitors view before they leave your website. This metric indicates the level of engagement that your SEO efforts are driving.
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Time Spent on Site: Time spent on site is the average amount of time that visitors spend on your website. It is an important SEO performance metric because it shows whether your content is engaging visitors for long enough to make an impact.
These are the five most important SEO performance metrics that businesses should be using to measure the effectiveness of their SEO effort. By tracking these metrics, businesses can identify areas for improvement and ensure that their SEO strategies are performing at their best. Additionally, businesses should review these and any other SEO performance metrics regularly to make sure their strategies are up to date and still effective.