Are you looking for ways to increase user experience and conversions on your website? Unfortunately, making the wrong decisions and not paying attention to detail can lead to low conversions and an overall poor usability. Here are the top 6 usability mistakes that can kill your conversions:
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Not Providing Clear Instructions: Poor instructions are one of the most common usability mistakes that cause confusion and reduce conversions. Make sure you thoroughly explain your interface and instructions in a precise, easy to understand way that makes sense to your target audience.
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Confusing Navigation: Your website should be easy to navigate, with clear labeling and visible menus. Confusing labels, hidden menus and overly complicated navigation will drive users away and instantly harm your conversions.
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Slow Load Time: Site speed is one of the most important usability factors for conversions. If your website takes too long to load, users will hit the back button and look for alternatives. Try to optimize your site, use caching and reduce image sizes to improve loading time.
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Poor Mobile Usability: With the increasing popularity of mobile devices, it’s essential that your website works properly on all devices. Test your website on several mobile devices to find any potential errors, as they may lead to lower conversions.
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Bad Typography: Bad typography, such as hard-to-read fonts and text that’s too small, can be hard to decipher and leads to confusion. Here are some tips to make your text easier to read and improve overall typography: use standard fonts, don’t overuse capitalization, provide enough space between paragraphs, and use bold or italicized texts to highlight important points.
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Unnecessary Ads: Too many or distracting ads on your website can be a major turn-off for users. Make sure there’s enough space between the content and ads, so users can focus on the content itself.
By following these tips you’ll create an efficient user experience and improve your overall conversions. Paying attention to detail, testing your website and optimizing it for your target audience is essential for successful usability and higher conversions.