- Conversion Rates: the percentage of visitors who take a desired action such as subscribing to a newsletter, signing up for a trial, or making a purchase.
- Traffic Sources: the percentage of page visitors who come from different search terms, websites, or campaigns.
- Bounce Rate: the percentage of visitors who leave the website after viewing just one page.
- Time on Page: the average amount of time visitors spend on each web page or overall website.
- Cost Per Acquisition (CPA): the cost associated with acquiring a new customer, expressed as a percentage of the customer’s total purchase value.
- Return on Investment (ROI): the amount of profit generated for every dollar spent on web marketing efforts.
Top 6 Web Marketing Metrics Every Business Should Know
May 22, 2022