Are you looking to create a landing page that will convert? A great landing page is essential for any business, as it serves as a gateway to your services or products. But how do you make a high-converting landing page?
Below are the top 7 elements of a converting landing page.
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Headline: Your landing page headline is the first thing that visitors will see. It should be catchy and relevant to your offer, as this is your chance to grab the attention of the visitor and get them to stay on your page.
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Value Proposition: Your value proposition should explain what makes your offer unique and preferable to other options on the market. Use clear, concise language to explain how your offer solves the visitor’s problem.
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Images and Videos: Visual content can be a great way to facilitate understanding and make your page more visually appealing. Try to include high-quality images and videos that further explain your offer and draw the visitor in.
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Forms: Forms are essential for any converting landing page, as they allow visitors to easily input their contact information and learn more about your product or services. Keep your forms short and use intuitive language, as this will help visitors to easily complete them.
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Call-to-Action (CTA): Your CTA should be clear, concise and direct. Be sure to put it in a prominent spot on the page to ensure that visitors will take action.
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Trust Indicators: Trust indicators can include testimonials, endorsements, and other types of social proof that demonstrate that others have used your product or service successfully.
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Social Links: Include social media links that allow visitors to easily connect with your brand and share your offer with others.
By leveraging these elements to create a great landing page, you’ll be well on your way to creating a great converting page. Good luck!