Twitter is rolling out a new redesign to help its business model out, and artificial intelligence (AI) has been at the helm of it. AI has been used to make Twitter more user-friendly, organizing content for its millions of users and customizing the experience.
The primary goal of the redesign is to get users to engage more with the platform, increasing traffic and overall use. AI technology has been used in multiple ways to accomplish that goal.
One of the ways AI plays a role in this redesign is in content curation. By using algorithms, the platform can better organize content for users based on their preferences and interests. This will eventually lead to more exposure for businesses who post content through the platform, as it can be better organized and user-centric.
The specifics of which content is tailored is based on an individual user’s data. From things like interests to past interactions, AI incorporates all of these elements to provide a better service for users. With this data, Twitter can better suggest new sources of content that a user may like, such as accounts and articles, as well as brand pages. All of this makes it easier for users to find the types of content they like while also providing exposure to brands looking to advertise on the platform.
Finally, AI has been used to make the Twitter platform more accessible. The use of natural language processing algorithms allows Twitter to decipher messages and conversations more effectively, making it easier to interact with users. AI can also allow Twitter to better respond to certain topics, providing timely and relevant content to users on the platform.
Overall, AI and the redesign of Twitter are a great combination, both optimizing the user experience and helping the company’s business goals. With the use of AI, Twitter is able to better organize content and tailor it to the user, exposing brands and ads to those who may be interested. AI also makes it easier to interact with the platform and its users for the best user experience.