Schema tags, also known as structured data, can be a powerful tool for SEO. They provide supplemental information to your content that search engines can use to learn more about the relevance and accuracy of your site's content. This, in turn, can help boost your organic ranking on search engine results pages (SERPs). In this article, we'll look at what schema tags are and how to use them for SEO.
Schema tags are snippets of code that give search engines extra information about your content. This allows them to more quickly determine how relevant it is to a user’s query. These tags can range from simple to more complex, and help search engines organize and interpret the content on your website.
In addition to providing search engines with more information, schema tags can also be used to enhance the user experience. For example, Google can show a user a “rich snippet” of information about a product or service when it appears in the SERP. This rich snippet can include pricing, product images, reviews, ratings, and more.
So how can you use schema tags to boost your SEO? First, you need to identify relevant schemas for your pages and content types. There are hundreds of schemas approved by the schema.org initiative for use in SEO. You can search for these in Google’s Structured Data Markup Helper or by using free keyword research tools like Ubersuggest. Once you’ve identified a relevant schema, you need to add it to your page’s HTML. This can be done by adding a script or using a plugin such as Schema Pro.
Finally, it’s important to keep your schema tags as up-to-date as possible. If your tags are not accurate and up-to-date, they may not be parsed correctly by search engines, which could reduce your organic rankings. It’s also a good idea to periodically audit your schema tags and check for any errors or inconsistencies.
Schema tags can be a great way to give search engines more information and increase your organic rankings. By understanding what schema tags are and how to use them effectively, you can help boost your SEO and improve the user experience on your website.