Splash screens have long been a popular way to draw attention to an app and to communicate its brand identity. But it’s important to use splash screens the right way in order to make the best use of them. Here are some tips to make sure you use splash screens effectively.
First of all, make sure the splash screen quickly informs the user what the app is all about. Don’t use a splash screen to just feature your company logo; use it to show what the app can do. Try to limit the splash screen to a few seconds and make sure the user knows exactly what the app does and why they should use it.
Secondly, be consistent with your branding. If you have a logo you use in other places, make sure it is the same one on the splash screen. This helps to make your brand recognisable and can help increase user trust.
Thirdly, pay attention to design details. The way you design a splash screen is just as important as what it communicates. It should look clean, simple and modern. Be sure to use high-quality images and typography; if you have another app with a different branding, make sure the style matches.
Finally, don’t use splash screens for too long. They should be a quick means of informing users of your app or services, not a long page filled with design goodies. And make sure to cover all devices. Don’t leave out tablets and other devices just to save time. A well designed splash screen should be tailored to the device it’s displayed on.
Overall, splash screens can be a valuable tool for getting your app noticed. As long as you make sure to use splash screens the right way, they can be an effective way to make users aware of your service and its value.