As businesses shift their focus to digital technology, video ads have become an essential tool for telling companies’ stories, building visibility, and driving results. From promoting product to engaging potential customers, video ads offer companies a unique way to get the message out. Here are the top places to tell your story with video ads.
An example of a video ad to tell your story could be a commercial for a company such as a restaurant, clothing store, or any other business. The commercial could feature visuals of the product or service, footage of people using the company’s product or service, and a voiceover of the company’s story. Additionally, the commercial could include relevant music and sound design that connects to the story’s narrative. Finally, the commercial could tell viewers why they should trust the company and its products/services by emphasizing its values and commitment to customers.
- Social Media Platforms
Social media platforms like YouTube, Instagram, and Facebook offer an effective way to reach a wide audience. Video ads placed on these platforms should have high production value and be tailor-made for the platform— keep in mind that people interact differently on different platforms, so think about what will be most engaging for each one.
- Paid Search
When potential customers are actively looking for what your company offers, it's a great time to show them an ad. Paid search video ads allow you to narrowly target those who are already looking for the services you provide and ensure they get the message.
- Emails and Blogs
Don’t forget about the tried-and-true method of emailing customers directly and writing blog posts that include a video ad. People crave personalization, which you can deliver through email and blog video ads. In addition, including an eye-catching video makes it more likely that customers will read and remember your messaging.
- Landing Pages
Using a video ad on your landing page allows you to capture potential customers’ attention and get your message across quickly. Make sure the length of the video is short, the visuals are attractive, and the audio is engaging.
- Game Developers
If you’re trying to reach a tech-savvy audience, game developers are a great way to go. More and more game developers are turning to video ads as a way to monetize their games, so you have plenty of opportunities to get your message out to potential customers.
When it comes to video ads, there are plenty of places to tell your story. But the key to success is to be creative and carefully curate your content to fit the platform you’re targeting. Put the work in and your video ads will be sure to produce amazing results.