Web Design and Branding: How They Work Together

An example of Web Design and Branding working together is a company website. The website should adhere to the company's branding elements, such as the company logo, colors, font, and overall visual identity. Through using contemporary web design principles, like responsive design and a good user experience, the website should reflect the company's brand and reinforce the company's identity when visitors come to the site. Additionally, the website should be used to inform potential customers of services and products, as well as share company news, company culture, success stories, and provide a platform for customer feedback. All of these aspects support the company's brand and make the website an integral part of continuing the company's identity across all platforms.