The web design approach to SEO and paid advertising is to incorporate search engine friendly design elements, such as appropriate keyword placement, quality content, mobile-friendly design, and optimized meta tags and titles. Additionally, using targeted ad campaigns to reach out to the right audience and foster interactions with current and potential customers can be highly beneficial. By having an effective, optimized website design that applies SEO best practices, businesses can gain a competitive advantage and improve organic, unpaid search engine rankings as well as draw in more customers through paid advertising.