Featured Snippets are a type of result from a query in a search engine such as Google. They appear as an answer to a query and are shown in a box above all other search results. Featured Snippets provide a quick answer to the search query and are drawn from pages matching the query.
Featured Snippets are not a product of AI or machine learning, but they draw the results from content that would typically rank in the top organic results. In this way, they save users the trouble of having to click through the top results and put their trust in the ranking system.
When Google performs a search query, it looks for pages that best match the search terms. After identifying the pages, it looks for parts of the page that can return a concise answer to the query. These answers may come in different formats, from paragraphs to one-sentence snippets, tables, and lists. If the answer seems to be satisfactory, Google will display it as a Featured Snippet.
Getting your page to appear as a Featured Snippet is not an easy feat. You still need to make sure your page ranks for the query and that the page contains the answer to the query. However, you can optimize your page to be better suited for a Featured Snippet, so it’s worth doing a bit of research and analysis to see how you can improve your chances of appearing in the featured boxes.
To achieve this, you need to determine what queries are relevant to your topic, create content that answers those queries, and make sure your content is organized in such a way that Google can easily identify a concise answer. Writing detailed and organized FAQs can be beneficial in this regard, as it allows Google to quickly recognize the answer and use it as the Featured Snippet.
By understanding what Featured Snippets are, how they are generated, and how to optimize your content, you can increase your chances of appearing in the featured boxes and grab the attention of users who are searching for answers to their queries.