The answer to what a website never penalized by Google looks like is relatively straightforward: they follow Google’s search engine optimization (SEO) guidelines.
When a website owner wants their site to be seen by a larger audience, they must first optimize their website in order to make it visible to the major search engines. One of the most important SEO steps to take is following search engine algorithms, such as those of Google. This ensures that a website can rank higher in search engine results.
One of the best ways to make sure your website is not penalized by Google is by keeping ethical practices in mind when creating your content and building your website. Strategic keyword research and utilizing them appropriately in content is a great way to give the search engine algorithms, including those from Google, what they are looking for. Additionally, avoid practices such as keyword stuffing, link exchanging, and guest posting for free.
Google also looks for signals such as a great user experience (UX). The site should be easily navigable, visually pleasing, and it should offer valuable content. Page speed is also important. A website that takes too long to load can cause potential visitors to leave. A fast loading page on the other hand will improve user engagement and satisfaction.
In addition to SEO and UX best practices, websites that have never been penalized by Google also consists of well maintained server and hosting that are regularly monitored. This ensures that all site components are stable and secure. Furthermore, these websites also take a proactive approach towards security by running regular scans for any vulnerabilities.
A website that never gets penalized by Google is typically error free. A well-crafted website not only looks and functions correctly but also follows the guidelines for search engine algorithms and usability. Following these best practices enables the website to benefit from a positive search ranking in the SERPs.