What Is Conversational Marketing and Why It Helps You Sell More

Conversational marketing is a type of marketing that leverages technology such as chatbots, social media conversations and instant messaging to communicate with customers. It's designed to create long-term relationships with customers, offering personalized and direct communication with each consumer. This type of marketing helps businesses to offer better customer service and build trust with their users and customers, which can lead to more sales and higher customer satisfaction. For example, a business may use a conversational marketing approach to engage with customers on social media and provide personalized feedback, or use a chatbot to provide customers with personalized product recommendations.