What is dark social and how to leverage it for your business

Dark social is a term used to refer to the sharing of digital content, such as links to websites or social media posts, which occurs outside of publicly visible channels. Examples include email and direct messaging apps like Slack and WhatsApp. To leverage dark social for your business, try utilizing link-shortening services such as bit.ly or ow.ly to track how your content is shared and spread throughout email, text, and messaging networks. Additionally, take advantage of existing relationships with influencers and industry leaders by encouraging them to share your content on their private networks.