Dynamic keyword insertion is a feature that allows you to dynamically insert a keyword or phrase into an advertisement based on the person viewing it. For example, let's say you're running a campaign for a pet supply store. You could create one ad template that reads "Get all your pet supplies at {keyword:Pet Storename}". When someone searches for "Dog supplies", the ad will appear like this: "Get all your pet supplies at Dog Storename".
What Is Dynamic Keyword Insertion: What It Is & How to Use It
March 20, 2022