Livestream shopping is an online experience that enables customers to watch and shop products in real time. It typically involves live streaming video of a salesperson or presenter showing and discussing items or collections. Customers can then click on the items and make a purchase directly through the stream, often with discounts and special offers that are available during the session. Livestream shopping can work in a variety of ways. For example, on a retailer's website, customers may be able to shop live streams whenever they're available, enabling them to watch and buy items without ever leaving the site. On a platform like YouTube, viewers can tune in to live streams hosted by popular influencers or other personalities to shop items and collections that have been promoted during their show.