The Internet has become an increasingly valuable resource in modern life. As such, optimizing search engine rankings and content creation have become essential to success in the business world. Optimizing content creation and SEO, or search engine optimization, is not an exact science, though. Rand Fishkin, founder of the popular website Moz, has some key points to share about content creation and SEO.
Rand Fishkin's primary belief is that content must come first in order to have any success with SEO. Good content will always rise to the top, no matter how well it's been optimized, and without good content, optimization will be fruitless. It's also important to consider how content is presented and promoted - it needs to be engaging and eye-catching. Fishkin emphasizes that, "Content isn't just text, it can be videos, webinars, images, audio, and other multimedia content- so let your creativity flow!"
In addition to content creation, SEO is an essential part of optimizing website visibility. Fishkin explains that SEO is a long-term investment and it’s important to continually monitor and track website performance. He also recommends familiarizing yourself with SEO tools, for example, (Google's SEO starter guide) and by understanding industry trends in order to keep content fresh and relevant.
Finally, Fishkin reminds us to ensure that content creation and SEO efforts are focused on the target audience. Instead of optimizing content for the search engine bots, focus on users and provide them with content that is interesting, valuable, and relevant to them. This will help drive organic traffic which is the most valuable and sustainable form of website traffic.
By keeping these key points in mind, businesses and entrepreneurs can bring their content creations and SEO optimization strategies to the next level. Rand Fishkin's advice is essential for anyone who is serious about taking their business to the next step.