Google is a search engine giant and its algorithms are constantly being updated to rank websites and make search results more relevant for the user. In the digital world, links play a major role in helping websites rank on the search engine result page. Google prefers certain types of links, which have become an essential part of a digital marketing strategy.
Organic Links: Organic links are links that appear naturally as you browse websites. These are also referred to as backlinks, and they are generated through content and search engine optimization. Google loves backlinks because they prove to Google that your website has earned a certain amount of authority and relevance. Organic links are highly valued by Google because they are seen as an endorsement of your website’s content.
Relevant Links: Google also looks at the relevance of links when ranking a website. Relevant links are those that direct to other webpages that are related to the content of your website. The more relevant the link is to your website, the higher it is likely to rank on the search engine result page.
High Quality Links: Google prefers high quality links over low quality links. High quality links are often from websites that are reputable, established and have a good amount of domain authority. Low quality links are from websites that are considered spammy or have been penalized by Google. To ensure that you get high quality links, you should focus on creating content that is relevant, engaging and useful for your audience.
No-follow and Do-follow Links: Both no-follow and do-follow links help boost the authority of a website. However, Google prefers do-follow links because they tell the search engine that the linked website is reputable and trustworthy. No-follow links are still valuable, as they will help to spread the reach of your content.
By understanding the types of links that Google prefers, you can ensure that your website gets one step closer to the top of the SERPs. A combination of organic links, relevant links, high quality links and no-follow and do-follow links is essential for any website or business looking to establish a strong online presence.