When it comes to search engine optimization, it can be difficult to know when to target low search volume keywords. While it’s always tempting to go after the biggest and most popular keywords, this isn’t always the best decision. Low search volume keywords can be a great way to establish a presence in the search engines, and can lead to high return on investment (ROI).
The key is to know when to target low search volume keywords and when to go after more competitive terms. It’s important to understand that search volume should be just one factor in your overall strategy. There are a number of other factors that should be taken into consideration.
First and foremost, the relevance of a keyword or phrase should be considered. These days, the search engines are much more advanced than they were even a few years ago. They are now capable of understanding the context of a search query, meaning there’s an emphasis on choosing phrases that are more related to the topic than the search volume of a particular phrase.
Another factor to consider is the competition for a given keyword or phrase. While low search volume keywords may be easier to rank for than more competitive terms, given the low volume of searches for them, there’s still likely to be competition.
It’s important to run a search engine query to determine just how many other sites are currently targeting the phrase, and to review each in order to understand who your competition is and what they are doing.
An additional point to consider is the cost of targeting a key phrase versus the potential return. It’s important to gauge the potential ROI, taking into account all of the factors mentioned above. For example, if you have the potential to capture a large share of the market for a low search volume keyword, it may make sense to focus your efforts and allocate a greater portion of your budget towards obtaining this term.
In the end, it’s important to look at the big picture. Don’t simply focus on the search volume of a term, as there are many other factors that can lead to success. Finding low search volume keywords and other terms and phrases that are related to your business and optimizing for them, in addition to the major keywords, can help ensure a successful SEO campaign.