Recently, Google has released new guidance on its website regarding the importance of a backlink strategy that is quality over quantity. The guidance talks about how targeting high-quality backlinks is the most effective and reliable methods for improving search engine rankings for websites.
Google has made it clear that having many low-quality backlinks can actually hurt a website's SEO ranking more than it helps. Low-quality backlinks are those from websites that have a low domain authority and little to no authority within the search industry. Google algorithms have become smarter and are able to determine whether a website’s inbound links are of poor quality. Therefore, if a website has a high number of low-quality backlinks, their rankings will suffer.
Google specifically recommends obtaining backlinks from reliable and relevant sources. High-quality backlinks come from established websites with a high domain authority. These backlinks pass more link juice to your website, thus improving its rankings in the search engine results. Furthermore, obtaining these quality backlinks is also important for driving targeted and organic traffic to your website.
When creating a backlinks strategy, Google's advice is that the focus should be more on quality over quantity. When selecting a website for link placement, focus on their domain authority rather than the sheer number of domains you can post your link on. Additionally, always ensure you are linking to webpages that are closely related to your own website.
If your website is struggling with gaining more quality backlinks, it can be beneficial to invest in link-building services. These services can help to build high-quality backlinks from reliable and relevant sources, therefore improving your website’s rankings with Google. Experiment with different link-building strategies to find which one works best for you and your website.
At the end of the day, it is clear that Google says that a backlinks strategy should be quality over quantity. Low-quality backlinks can do more harm than good, so always make sure that the websites you are obtaining links from have a good domain authority and content that is closely related to your own website. With a quality-first approach to link building, your website should be sure to see a surge in its rankings on Google search results.