Why is having a company vision so important for business?

Having a company vision is so important for business because it helps to define a clear direction and purpose for the organization. It creates a unified purpose across all departments, which helps to motivate staff and create a team spirit. It also helps to create a shared vision of success, which helps to guide decision-making. Finally, it can help to influence customers and attract investors, as a company without a clear vision can appear disorganized and unfocused.