When it comes to e-commerce, product photos play a vital role in helping customers make purchasing decisions. That’s why it’s so important that e-commerce photos be carefully executed with both presentation and context in mind.
Presentation is key for e-commerce product photos. High-quality photos attract customers, and even the slightest detail can make a big difference. For clothing, for instance, customers want to see how different pieces look like when worn. They also want to see images of the product from different angles, preferably without any props or background disruption. Visibility of product features, as well as accurate color representation, is also important.
In addition to presentation, context is essential when it comes to presenting product photos online. Customers want to gain a better understanding of the product, and this can be achieved through the use of context. Context can be provided through high-quality lifestyle shots and models, as well as through info-graphics, or supporting copy that explains how the product can be used.
By focusing on both presentation and context for product photography, e-commerce companies can give customers the best possible experience, allowing them to feel informed and confident about the products they are buying. Offering customers the capacity to ‘see’ the product in the lifestyle they wish to live, or in the environment they wish to purchase it for, helps connect a customer to a product more quickly and effectively.
Whether an e-commerce company opts for professional photography or decides to do it themselves, it’s essential that it puts in the effort required to ensure high-quality photos and enough context. For the look and feel of an e-commerce store, quality and context will help customers identify with a brand and will ultimately help increase sales.