YouTube SEO is an important part of getting your videos seen. While some don't think of SEO as a factor when branding it comes to YouTube, taking the time to optimize your content can result in more views, increased engagement, and ultimately more success with your videos. Here are three steps to help rank number one with YouTube SEO.
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Keywords: Do your research. Much like other platforms, keywords play an important role when it comes to YouTube SEO. You want to make sure your content titles, descriptions, and tags include keywords that people are likely to search for when looking for content similar to yours. Doing research on the keywords people are most likely to use to find your content can help you determine how you should adjust your content’s title, description, and tags.
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Optimize Your Video: Once you know the best keywords to use for your content on YouTube, you’ll need to ensure you’ve optimized the video itself. This includes things like ensuring your video has high video and audio quality, adequate lighting, and solid editing. Also, make sure to post a transcription of the video, which gives the YouTube search engine more info to pull from and rank you higher in searches.
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Monitor Your Progress: Finally, you’ll want to keep track of your YouTube SEO progress. This can be done by creating a spreadsheet and regularly checking your stats and analytics. This will help you understand what’s working and what’s not so you can adjust your approach accordingly.
Following these three steps can help you get your content to rank higher in YouTube SEO. With the right research, optimization, and monitoring, you’ll see an improvement in your video’s ranking, recognition, and engagement over time.